Did you know that at the University of Hasselt in Belgium a group of psychologists studied for ten days the behavior of the customers of a local bookstore, in which from time to time, a soft aroma of chocolate was dispersed, and in this way sales increased, in 22%, but 40% of those sales, they showed a greater interest in romance novels and cookbooks, which made customers browse the books more, more calmly and for longer.

Chocolate is not only delicious, but its soft aroma leads people's subconscious to buy more!